Milano Home - Events 2026

10:00

MIPAGO

Green Circle Arena- pad. 14

Luca Premazzi

Patrizia Hnatek

Concept Gift Safari

Buyers Lounge – pad. 14

ilaria apolloni

D'ORO COLLECTION

Green Circle Arena- pad. 14

Salvatore Giorgio Dino

Barbara Fischer

JEWOOD

Elements Lab – pad. 14

Measuring loyalty to increase customer value

Brand Power Arena 1

Marco Metti

Trenord

Leonardo Cesarini

+ Others

Sport branding: the evolution of licensing in sports

Brand Power Arena 2

Fanatics

Elena Rubiolo

Blue Ocean Entertainment Italia

Roberto Marzio

+ Others

11:00

How a Manifesto Is Created

Paper Plaza - Pad. 11

Laboratorio Zanzara

Gianluca Cannizzo

HUMAN – MINDFUL – REGENERATIVE

Mood Café – pad. 11

Gaia Monfrini

The Google ecosystem for retail: how to bring more people to your store

Taste Café - pad. 18

ZOOM BAGS

Green Circle Arena- pad. 14

Chiara Caramelli

METAKERAMOS

Elements Lab – pad. 14

CLAUDIA MARINO

Beyond mechanics, inside the universe. How iconic franchises transform loyalty into an emotional and participatory ecosystem

Brand Power Arena 1

Marco Pellicci - Director Sales enablement

Silvia Duravia WBD -Senior Category Manager Silvia Duravia WBD – Senior Category Manager

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

FOCUS CANDLES

Green Circle Arena- pad. 14

- -

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

12:00

Beyond the Product: How to Create Value in the Store with Thematic Display Solutions

Taste Café - pad. 18

CasaFolino

GourMeet Café – pad. 14

Antonio Folino

COSMIC ESSENCES

Green Circle Arena- pad. 14

Marta Moretto

L'ANIMA DEL LEGNO

Elements Lab – pad. 14

Stefania Pagani

Pester power: the silent influence of children

Brand Power Arena 2

DeAgostini Publishing

Massimiliano Mazzurana

Tips Ricerche, istituto specializzato nella ricerca di marketing con target kids e teens

Daniela Fujani

Relational PET Design: designing products, spaces, and services for contemporary living

Mood Café – pad. 11

Poli.design Politecnico di Milano

Amelia Valletta

Shall I wrap it for you?

Paper Plaza - Pad. 11

Sabrina Pellati

The Grand Tour Safari

Buyers Lounge – pad. 14

Ulderico Lepreri

CERABELLA

Green Circle Arena- pad. 14

Marta Flores Gil de Bernabé

13:00

Be born, grow, bill: strategies and tricks to grow online in the AI era

Mood Café – pad. 11

Fabio Antichi

Olfactory aperitifs: rituals of awakening

Vibes Café – pad. 9

Casimiro Casimiro

14:00

ACQUALAB

Elements Lab – pad. 14

Sonia Pazzaglia

Less & More: New Visions of Contemporary Living

Green Circle Arena- pad. 14

MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color.

Mood Café – pad. 11

Coffee with Secondabase and Lapavera

Agorà 4.0 - pad. 9

Casimiro Casimiro

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

DAVIDE PETRINI

Licensing Talks

Brand Power Arena 2

Managing Director Licensing Italia-Licensing International Italy

Roberta Nebbia

Hubits/Mondadori Media

Pamela Saiu

Prize promotions by the book

Brand Power Arena 1

Yves Rocher

Elisa Zocchi

alessandro barbieri

+ Others

Retail Excellence® – Luxury Lies in the Care

Vibes Café – pad. 9

Adele Eberle

Strategic Sensory Experience: Orchestrating the Senses to Foster Customer Loyalty

Taste Café - pad. 18

Adriana Genro

Sustainable Gift Wrapping: Furoshiki

Paper Plaza - Pad. 11

Sabrina Pellati

NEO DESIGN

Elements Lab – pad. 14

Rosanna Contadini

15:00

Entertainment Showcase: the properties starring in the upcoming season

Brand Power Arena 2

Pet Wedding Experience Hub: the first ecosystem for pet-inclusive weddings

Mood Café – pad. 11

Antonella Bellina

Pop Up Safari

Buyers Lounge – pad. 14

Gaia Monfrini

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

Cork is the blond gold!

Spazio 9 Botteghe + - Pad. 14

GREENCORKS

ENERGY & GAS NEW AGREEMENT FOR ALL ART MEMBERS

Taste Café - pad. 18

SEIENERGIE

Corrado Ragusi

Gifts to Savor: When Giving Passes Through the Table

GourMeet Café – pad. 14

ilaria apolloni

LA BOTTEGA DELL'ARTE

Elements Lab – pad. 14

Roberta Casu

Marketing, Loyalty & AI: from data to relationship

Brand Power Arena 1

Giulia Zaia

Epoché

Guido Bosticco

+ Others

Watercolor Effects

Paper Plaza - Pad. 11

16:00

Agorà Tour to discover new ideas and innovative proposals

Agorà 4.0 - pad. 9

Casimiro Casimiro

From the Artisan to the Final Project: A Journey Through Sustainability and Multisensoriality

Green Circle Arena- pad. 14

Francesco Evangelista

FRANCESCA CAROSSO

+ Others

The Green Circle Safari

Green Circle Arena- pad. 14

Isabella Goldmann

THE NEW LIGHTS OF THE CITY: HOW SMALL RETAILERS REKINDLE NEIGHBORHOODS

Mood Café – pad. 11

Gaia Monfrini

Warner Bros. Discovery Global Consumer Products – When lifestyle meets storytelling

Brand Power Arena 2

Elisabetta Adamo – Category and Retail Business Development Manager

ALPOTT

Elements Lab – pad. 14

Tobias Auer

Michaela Zeller

17:00

MARIA MONASTERIO

Green Circle Arena- pad. 14

MARIA MONASTERIO

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

Tea at Five

Vibes Café – pad. 9

Sustainability and the new generations: what are the effective communication keys?

Green Circle Arena- pad. 14

Greta Langianni

Isabella Goldmann

The Aperitif with Tarsie, OP design and Art Cafè

Agorà 4.0 - pad. 9

Casimiro Casimiro

“The Redisco“The Rediscovered Covers. The Design of Abat Book Lamps” The riscovered covers. The Design of Abat Book Lamps

Spazio 9 Botteghe + - Pad. 14

10:00

Less & More: New Visions of Contemporary Living

Green Circle Arena- pad. 14

A good game lasts long

Brand Power Arena 1

Autogrill

Sara Vazzola

Stefano Cappon

ACQUALAB

Elements Lab – pad. 14

Sonia Pazzaglia

Art becomes branding

Brand Power Arena 1

Booster Milano

Francesco Raiano

Bipart Studio legale

Gilberto Cavagna di Gualdana

+ Others

The Grand Tour Safari

Buyers Lounge – pad. 14

Ulderico Lepreri

Coffee with Tahble

Agorà 4.0 - pad. 9

Casimiro Casimiro

11:00

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

CasaFolino

GourMeet Café – pad. 14

Antonio Folino

Concept Gift Safari

Buyers Lounge – pad. 14

ilaria apolloni

Strategies, Tactics and Digital Tools 2026: Boosting Sales in Traditional Retail with Artificial Intelligence

Taste Café - pad. 18

SPIN Confcommercio Milano

Piercarlo Pozzati

NEO DESIGN

Elements Lab – pad. 14

Rosanna Contadini

Entertainment drives consumption

Brand Power Arena 2

Next Reloy

Giuseppe Ardizzone

Netflix

Veronica Ferrari

+ Others

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

DAVIDE PETRINI

12:00

ALPOTT

Elements Lab – pad. 14

Tobias Auer

Michaela Zeller

Material Sea — Ceramics Between Form, Light and Movement

Taste Café - pad. 18

Laura Paola Giannini

Olfactory aperitifs: note di tempo

Vibes Café – pad. 9

Casimiro Casimiro

Pet Wedding Experience Hub: the first ecosystem for pet-inclusive weddings

Mood Café – pad. 11

Antonella Bellina

Watercolor Effects

Paper Plaza - Pad. 11

Pop Up Safari

Buyers Lounge – pad. 14

Gaia Monfrini

13:00

Il Risotto Perfetto: attività di showcooking e degustazione presentato da gliAironi

GourMeet Café – pad. 14

Real Omnichannel: sync physical store, e-commerce, and Telegram with AI

Vibes Café – pad. 9

An Atmosphere That Sells: Light, Materials, and Textures as Drivers of Emotional Purchasing

Mood Café – pad. 11

Adriana Genro

Coffee with Zurich

Agorà 4.0 - pad. 9

Casimiro Casimiro

14:00

EDO

Elements Lab – pad. 14

Camilla Lusuardi

Form, Earth, Story Elel’s Ceramics Between Legends, Material, and Contemporary Visions

Taste Café - pad. 18

Grafiche Tassotti e Carta Verde Menta

Paper Plaza - Pad. 11

STATIONERY

Silvia Balestreri

HUMAN – MINDFUL – REGENERATIVE

Vibes Café – pad. 9

Gaia Monfrini

Round Table: “Trust Is the New Luxury – Conveying Values Through Next-Generation Design”

Green Circle Arena- pad. 14

Simona Roveda

Giusy Bettoni

+ Others

The Perfect Gift for Animal Lovers

Mood Café – pad. 11

ilaria apolloni

Entertainment Showcase – The properties starring in the upcoming season.

Brand Power Arena 2

Rethinking reward collections

Brand Power Arena 1

Magazzini Gabrielli

Claudia Rasicci

Loyalty

Francesco Tomasini

+ Others

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

JEWOOD

Elements Lab – pad. 14

15:00

Beyond Alcohol: finding Balance in the glass through innovation and mindful drinking

GourMeet Café – pad. 14

Biodiversity and Business: The New Frontier in Corporate Sustainability

Taste Café - pad. 18

Università di Milano‑Bicocca

Federica Doni

Olfactory aperitifs: treasure of Sicily

Vibes Café – pad. 9

Casimiro Casimiro

THE NEW LIGHTS OF THE CITY: HOW SMALL RETAILERS REKINDLE NEIGHBORHOODS

Mood Café – pad. 11

Gaia Monfrini

The Luxury That Sets Apart: Materials, Inlay, and Design in Hebanon1830’s Contract Projects

Spazio 9 Botteghe + - Pad. 14

HEBANON 1830

METAKERAMOS

Elements Lab – pad. 14

CLAUDIA MARINO

Sustainable Gift Wrapping: Furoshiki

Paper Plaza - Pad. 11

Sabrina Pellati

16:00

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

Exhibition Presentation and Guided Tour

Green Circle Arena- pad. 14

Isabella Goldmann

How we generated over 4,000 new customers without extra budget

Taste Café - pad. 18

Sarah Murro

Maria Luisa D'Urso

Pet Wedding Experience Hub: the first ecosystem for pet-inclusive weddings

Mood Café – pad. 11

Antonella Bellina

Terradiva, a Story Made of Trees, Extra Virgin Olive Oil, and Almonds

GourMeet Café – pad. 14

The Green Circle Safari

Green Circle Arena- pad. 14

Isabella Goldmann

L'ANIMA DEL LEGNO

Elements Lab – pad. 14

Stefania Pagani

Agorà Tour to discover new ideas and innovative proposals

Agorà 4.0 - pad. 9

Casimiro Casimiro

17:00

Tea at Five

Vibes Café – pad. 9

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

Reviving Made in Italy through high-quality craftsmanship rooted in local territories and inland areas

Spazio 9 Botteghe + - Pad. 14

Stefano Parrini

The Aperitif with tasting of traditional balsamic vinegar of Reggio Emilia, Gelsomina Decor and Crisalide

Agorà 4.0 - pad. 9

Casimiro Casimiro

10:00

Design is served

Green Circle Arena- pad. 14

Architetto e Product Designer

Luisa Manfrini

Giornalista e curatrice di eventi (Food Design Stories)

Caterina Misuraca

+ Others

EDO

Elements Lab – pad. 14

Camilla Lusuardi

Gift Ideas for New Daily Rituals: Between Vibes, Elements, Mood and Taste

Mood Café – pad. 11

ilaria apolloni

The Grand Tour Safari

Buyers Lounge – pad. 14

Ulderico Lepreri

Coffee with Stamperia Pascucci

Agorà 4.0 - pad. 9

Casimiro Casimiro

11:00

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

Grafiche Tassotti e Carta Verde Menta

Paper Plaza - Pad. 11

Silvia Balestreri

How to understand if there is an online market and d

Taste Café - pad. 18

Massimo Giacchino

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

AMANO

Elements Lab – pad. 14

Cinzia Mauri

Concept Gift Safari

Mood Café – pad. 11

ilaria apolloni

HUMAN – MINDFUL – REGENERATIVE

Mood Café – pad. 11

Gaia Monfrini

12:00

L'ANIMA DEL LEGNO

Elements Lab – pad. 14

Stefania Pagani

Olfactory aperitifs: sparkling encounters

Vibes Café – pad. 9

Casimiro Casimiro

Paper Speaks

Paper Plaza - Pad. 11

Gioia Miccio

THE HEALTHY COOKING WITH GREENPAN

Taste Café - pad. 18

Andrea Vicario

Pop Up Safari

Mood Café – pad. 11

Gaia Monfrini

13:00

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

From the shop window to the gift wrap: how to present stationery items and turn them into a valuable gift idea.

Mood Café – pad. 11

Tassotti Nicole

Silvia Balestreri

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

Agorà Tour to discover new ideas and innovative proposals

Agorà 4.0 - pad. 9

Casimiro Casimiro

14:00

Legal tricks to sell more in your e-commerce, from newsletters to tracking

Mood Café – pad. 11

Antonino Polimeni

MUIT

Elements Lab – pad. 14

TIZIANA MUCCHIANI

Emotional Layout and Strategic Music: Invisible Stimuli that Naturally Encourage Purchase

Taste Café - pad. 18

Adriana Genro

From design for eating to design to eat

Green Circle Arena- pad. 14

Food&Branding Photography, Food Styling (DeerSpensa Studio)

Silvia Censi e Piermichele Borraccia

Brand e Food Designer, esperta di Olfactory Design

Ilaria Legato

+ Others

Shall I wrap it for you?

Paper Plaza - Pad. 11

Sabrina Pellati

LA BOTTEGA DELL'ARTE

Elements Lab – pad. 14

Roberta Casu

15:00

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

DAVIDE PETRINI

Olfactory aperitifs: olfactory etiquette

Vibes Café – pad. 9

Casimiro Casimiro

Sustainable Gift Wrapping: Furoshiki

Paper Plaza - Pad. 11

Sabrina Pellati

JEWOOD

Elements Lab – pad. 14

THE NEW LIGHTS OF THE CITY: HOW SMALL RETAILERS REKINDLE NEIGHBORHOODS

Taste Café - pad. 18

Gaia Monfrini

16:00

CasaFolino

GourMeet Café – pad. 14

Antonio Folino

How a Manifesto Is Created

Paper Plaza - Pad. 11

Laboratorio Zanzara

Gianluca Cannizzo

Pet Wedding Experience Hub: the first ecosystem for pet-inclusive weddings

Mood Café – pad. 11

Antonella Bellina

The Green Circle Safari

Green Circle Arena- pad. 14

Isabella Goldmann

ALPOTT

Elements Lab – pad. 14

Tobias Auer

Michaela Zeller

Degustazione Sake Nero da Riso Nero Italiano presentato da gliAironi

GourMeet Café – pad. 14

JUST DRAW, a Creative Break with Achille Castiglioni’s Tools

Paper Plaza - Pad. 11

Luca Marcadent

Edoardo Melchioni

17:00

LLMS

Green Circle Arena- pad. 14

LLMS

Tea at Five

Vibes Café – pad. 9

From Material to Space. Weaving as a Tool for Interior Design. “From Material to Space. Weaving as a Tool for Interior Design.” “From Material to Space. Weaving as a Tool for Interior Design.”

Spazio 9 Botteghe + - Pad. 14

INTRECCI TOSCANI

NICOLA TESSARI

Green Circle Arena- pad. 14

Nicola Tessari

The Aperitif with MXM, Gattabuia and Corsiero Editore

Agorà 4.0 - pad. 9

Casimiro Casimiro

10:00

COTE BUGIE

Green Circle Arena- pad. 14

Yanis Serrakh

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

AMANO

Elements Lab – pad. 14

Cinzia Mauri

Beyond the Object: How to Design Furniture Experiences that Create Impact, Community, and Future

Taste Café - pad. 18

Filippo Giustini

Gaia Provvedi

COMMONPLACE

Green Circle Arena- pad. 14

Allegra Coen

The Right Gift for Every Occasion: The Role of Good Manners

Mood Café – pad. 11

ilaria apolloni

Coffee with Milò, Jocabilab Alberodellessenze

Agorà 4.0 - pad. 9

Casimiro Casimiro

11:00

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

Grafiche Tassotti e Carta Verde Menta

Paper Plaza - Pad. 11

Silvia Balestreri

SF CERAMICA

Green Circle Arena- pad. 14

Sara Federici

MUIT

Elements Lab – pad. 14

TIZIANA MUCCHIANI

Concept Gift Safari

Mood Café – pad. 11

ilaria apolloni

CUORE CARPENITO

Green Circle Arena- pad. 14

Claudia Carpenito

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

DAVIDE PETRINI

12:00

From the recovery of a millennial stone, Acquasanta Edizioni was born—a collection of unique pieces designed by contemporary designer

Spazio 9 Botteghe + - Pad. 14

ACQUASANTA

METAKERAMOS

Elements Lab – pad. 14

CLAUDIA MARINO

Pet Wedding Experience Hub: the first ecosystem for pet-inclusive weddings

Mood Café – pad. 11

Antonella Bellina

Pistoia in a Biscuit… Pippo: From Tradition to Innovation

GourMeet Café – pad. 14

Erika Federica Marinelli

Francesco Calanchi

TABASSO1872

Green Circle Arena- pad. 14

Andrea Tabasso

Olfactory aperitifs: the scent of memories

Vibes Café – pad. 9

Casimiro Casimiro

OOCONVENTIONAL

Green Circle Arena- pad. 14

Marco Annibali

Thinkable CRM - Data that drives sales: how stores, retailers, and brands can increase value and repeat purchases

Mood Café – pad. 11

13:00

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

14:00

LE CHARBON ACTIF

Green Circle Arena- pad. 14

Alexandra Polya

NEO DESIGN

Elements Lab – pad. 14

Rosanna Contadini

STEFANIA DEI ROSSI

Green Circle Arena- pad. 14

Stefania Dei Rossi

ACQUALAB

Elements Lab – pad. 14

Sonia Pazzaglia

15:00

Beyond the Object: The Expressive Power of Floral Composition – Forms, Colors, Scents and the New Aesthetics of Arrangement

Vibes Café – pad. 9

Gianni Cortese

LOVE AND STONES

Green Circle Arena- pad. 14

Paola Pellegrino

Shall I wrap it for you?

Paper Plaza - Pad. 11

Sabrina Pellati

BIANCO BIANCHI

Green Circle Arena- pad. 14

Alessandro BIANCHI

L'ANIMA DEL LEGNO

Elements Lab – pad. 14

Stefania Pagani

Sustainable Gift Wrapping: Furoshiki

Paper Plaza - Pad. 11

Sabrina Pellati

16:00

ALPOTT

Elements Lab – pad. 14

Tobias Auer

Michaela Zeller

Agorà Tour to discover new ideas and innovative proposals

Agorà 4.0 - pad. 9

Casimiro Casimiro

17:00

Tea at Five

Vibes Café – pad. 9

The Aperitif with Gaia Spirits and Belforte

Agorà 4.0 - pad. 9

Casimiro Casimiro