Milano Home - Events 2026

09:00

SAFARI TOUR

10:00

MIPAGO

Green Circle Arena- pad. 14

Luca Premazzi

Patrizia Hnatek

D'ORO COLLECTION

Green Circle Arena- pad. 14

Salvatore Giorgio Dino

Barbara Fischer

Measuring loyalty to increase customer value

Brand Power Arena 1

Marco Metti

Trenord

Leonardo Cesarini

+ Others

Sport branding: the evolution of licensing in sports

Brand Power Arena 2

Fanatics

Elena Rubiolo

Blue Ocean Entertainment Italia

Roberto Marzio

+ Others

11:00

Human – Mindful – Regenerative: new paradigms of store design and home staging for retail and micro-hospitality

Mood Café – pad. 11

Gaia Monfrini

ZOOM BAGS

Green Circle Arena- pad. 14

Chiara Caramelli

Beyond mechanics, inside the universe. How iconic franchises transform loyalty into an emotional and participatory ecosystem

Brand Power Arena 1

Marco Pellicci - Director Sales enablement

Silvia Duravia WBD -Senior Category Manager Silvia Duravia WBD – Senior Category Manager

FOCUS CANDLES

Green Circle Arena- pad. 14

Giulia Drogo

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

12:00

Beyond the Product: How to Create Value in the Store with Thematic Display Solutions

Taste Café - pad. 18

CasaFolino

GourMeet Café – pad. 14

Antonio Folino

COSMIC ESSENCES

Green Circle Arena- pad. 14

Marta Moretto

Pester power: the silent influence of children

Brand Power Arena 2

DeAgostini Publishing

Massimiliano Mazzurana

Tips Ricerche, istituto specializzato nella ricerca di marketing con target kids e teens

Daniela Fujani

Relational PET Design: designing products, spaces, and services for contemporary living

Mood Café – pad. 11

Poli.design Politecnico di Milano

Amelia Valletta

CERABELLA

Green Circle Arena- pad. 14

Marta Flores Gil de Bernabé

13:00

The scent of memories

Vibes Café – pad. 9

14:00

Less & More: New Visions of Contemporary Living

Green Circle Arena- pad. 14

MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color. MH-WAY Lightness. Function. Color.

Mood Café – pad. 11

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

Licensing Talks

Brand Power Arena 2

Hubits/Mondadori Media

Pamela Saiu

Prize promotions by the book

Brand Power Arena 1

Yves Rocher

Elisa Zocchi

alessandro barbieri

+ Others

Strategic Sensory Experience: Orchestrating the Senses to Foster Customer Loyalty

Taste Café - pad. 18

Adriana Genro

15:00

Entertainment Showcase: the properties starring in the upcoming season

Brand Power Arena 2

Cork is the blond gold!

Spazio 9 Botteghe + - Pad. 14

GREENCORKS

ENERGY & GAS NEW AGREEMENT FOR ALL ART MEMBERS

Taste Café - pad. 18

SEIENERGIE

Corrado Ragusi

Marketing, Loyalty & AI: from data to relationship

Brand Power Arena 1

Giulia Zaia

Epoché

Guido Bosticco

+ Others

16:00

Sustainable Retail: How to Convey Value and Quality to Customers Through Store Layout and Design

Green Circle Arena- pad. 14

Isabella Goldmann

Warner Bros. Discovery Global Consumer Products – When lifestyle meets storytelling

Brand Power Arena 2

Elisabetta Adamo – Category and Retail Business Development Manager

17:00

MARIA MONASTERIO

Green Circle Arena- pad. 14

MARIA MONASTERIO

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

“The Redisco“The Rediscovered Covers. The Design of Abat Book Lamps” The riscovered covers. The Design of Abat Book Lamps

Spazio 9 Botteghe + - Pad. 14

10:00

Less & More: New Visions of Contemporary Living

Green Circle Arena- pad. 14

A good game lasts long

Brand Power Arena 1

Autogrill

Sara Vazzola

Stefano Cappon

Art becomes branding

Brand Power Arena 1

Booster Milano

Francesco Raiano

Bipart Studio legale

Gilberto Cavagna di Gualdana

+ Others

11:00

CasaFolino

GourMeet Café – pad. 14

Antonio Folino

Strategies, Tactics and Digital Tools 2026: Boosting Sales in Traditional Retail with Artificial Intelligence

Taste Café - pad. 18

SPIN Confcommercio Milano

Piercarlo Pozzati

Entertainment drives consumption

Brand Power Arena 2

Next Reloy

Giuseppe Ardizzone

Netflix

Veronica Ferrari

+ Others

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

12:00

Notes of time

Vibes Café – pad. 9

13:00

An Atmosphere That Sells: Light, Materials, and Textures as Drivers of Emotional Purchasing

Taste Café - pad. 18

Adriana Genro

14:00

Form, Earth, Story Elel’s Ceramics Between Legends, Material, and Contemporary Visions

Taste Café - pad. 18

Grafiche Tassotti e Carta Verde Menta

Paper Plaza - Pad. 11

STATIONERY

Silvia Balestreri

Round Table: “Trust Is the New Luxury – Conveying Values Through Next-Generation Design”

Green Circle Arena- pad. 14

Simona Roveda

Giusy Bettoni

+ Others

Entertainment Showcase – The properties starring in the upcoming season.

Brand Power Arena 2

Rethinking reward collections

Brand Power Arena 1

Magazzini Gabrielli

Claudia Rasicci

Loyalty

Francesco Tomasini

+ Others

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

15:00

Biodiversity and Business: The New Frontier in Corporate Sustainability

Taste Café - pad. 18

Università di Milano‑Bicocca

Federica Doni

From a holy beverage

Vibes Café – pad. 9

The Luxury That Sets Apart: Materials, Inlay, and Design in Hebanon1830’s Contract Projects

Spazio 9 Botteghe + - Pad. 14

HEBANON 1830

The Luxury That Sets It Apart: Material, Inlay, and Design in Hebanon1830’s Contract Projects.

Spazio 9 Botteghe + - Pad. 14

16:00

Exhibition Presentation and Guided Tour

Green Circle Arena- pad. 14

Isabella Goldmann

17:00

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

Reviving Made in Italy through high-quality craftsmanship rooted in local territories and inland areas

Spazio 9 Botteghe + - Pad. 14

Stefano Parrini

10:00

Design is served

Green Circle Arena- pad. 14

Architetto, prof. ordinario Dipartimento di Design del Politecnico di Milano, Direttore Scientifico Master Interior Design;

Francesco Scullica

Architetto e Interior Designer, Showroom Manager Londonart, Consulente POLI.design.

Fabio Daglio

11:00

Grafiche Tassotti e Carta Verde Menta

Paper Plaza - Pad. 11

Silvia Balestreri

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

12:00

Sparkling encounters

Vibes Café – pad. 9

13:00

From the shop window to the gift wrap: how to present stationery items and turn them into a valuable gift idea.

Mood Café – pad. 11

Tassotti Nicole

Silvia Balestreri

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

14:00

Emotional Layout and Strategic Music: Invisible Stimuli that Naturally Encourage Purchase

Taste Café - pad. 18

Adriana Genro

From design for eating to design to eat

Green Circle Arena- pad. 14

Architetto, prof. ordinario Dipartimento di Design del Politecnico di Milano, Direttore Scientifico Master Interior Design

Francesco Scullica

Architetto e Interior Designer, Showroom Manager Londonart, Consulente POLI.design

Fabio Daglio

15:00

Gentle gestures

Vibes Café – pad. 9

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

16:00

CasaFolino

GourMeet Café – pad. 14

Antonio Folino

17:00

LLMS

Green Circle Arena- pad. 14

LLMS

From Material to Space. Weaving as a Tool for Interior Design. “From Material to Space. Weaving as a Tool for Interior Design.” “From Material to Space. Weaving as a Tool for Interior Design.”

Spazio 9 Botteghe + - Pad. 14

INTRECCI TOSCANI

NICOLA TESSARI

Green Circle Arena- pad. 14

Nicola Tessari

10:00

COTE BUGIE

Green Circle Arena- pad. 14

Yanis Serrakh

Sales and Merchandising Techniques for the Food Concept: From Sensory Experience to Conversion

GourMeet Café – pad. 14

COMMONPLACE

Green Circle Arena- pad. 14

Allegra Coen

11:00

Grafiche Tassotti e Carta Verde Menta

Paper Plaza - Pad. 11

Silvia Balestreri

SF CERAMICA

Green Circle Arena- pad. 14

Sara Federici

CUORE CARPENITO

Green Circle Arena- pad. 14

Claudia Carpenito

Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate Lavoratti 1938: Mediterranean Chocolate

GourMeet Café – pad. 14

12:00

From the recovery of a millennial stone, Acquasanta Edizioni was born—a collection of unique pieces designed by contemporary designer

Spazio 9 Botteghe + - Pad. 14

ACQUASANTA

TABASSO1872

Green Circle Arena- pad. 14

Andrea Tabasso

Moarning rituals

Vibes Café – pad. 9

OOCONVENTIONAL

Green Circle Arena- pad. 14

Marco Annibali

13:00

The Food Concept as a Strategic Lever in Retail: Emotion, Storytelling, and Customer Loyalty

GourMeet Café – pad. 14

14:00

LE CHARBON ACTIF

Green Circle Arena- pad. 14

Alexandra Polya

Moarning rituals in English

Vibes Café – pad. 9

STEFANIA DEI ROSSI

Green Circle Arena- pad. 14

Stefania Dei Rossi

15:00

LOVE AND STONES

Green Circle Arena- pad. 14

Paola Pellegrino

BIANCO BIANCHI

Green Circle Arena- pad. 14

Alessandro BIANCHI