09:00

BUSINESS MATCHING | Entrance is limited to buyers and exhibitors who have registered for the event

10:00

Concept Gift Safari | Bilingual Tour (English and Italian)

ELEMENTS - Pad. 2
50.00
Ilaria Apolloni

Reward as a brand equity tool

BRAND POWER - Pad. 4 - Brand Power Arena
Promotion
Andrea Demodena
Galbani
Beatrice Mastel e Alberto Tengattini
+ Others
11:00

The Milano Home Manifesto: a New Vision for Independent Stores

ELEMENTS - Pad. 2 - Elements Cafè
Milano Home
Emanuele Guido
Virginia Lorello
+ Others
12:00

Where do ideas come from?

VIBES - Pad. 1 - Vibes Cafè
Mafe de Baggis

The plce becomes a brand

BRAND POWER - Pad. 4 - Brand Power Arena
Promotion
Andrea Demodena
Fondazione Milano Cortina 2026
Nevio Devidè
+ Others

The world of gifting as an expression of style

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

Nachtmann and Palais Royal Torino Flower Design Show

TASTE - Pad. 4 - Taste Cafè
Antonio Scaburri

Strategies, Tactics, and Digital Tools 2025: Boosting Sales in Traditional Retail with Artificial Intelligence

ELEMENTS - Pad. 2 - Elements Cafè
SPIN - Confcommercio Milano
Ing. Piercarlo Pozzati

The Gran Tour Safari | Bilingual Tour (Italian-English)

ELEMENTS - Pad. 2 - Elements Cafè
14:00

High-quality home fabric stores: we're cut from a different cloth

VIBES - Pad. 1 - Vibes Cafè
30.00
120 Mamelistrasse
Cristina Fioraso
Tessilperoni
Giorgio Peroni

Gdo, i programmi fedeltà: strategie delle insegne e reazioni dei consumatori

BRAND POWER - Pad. 4 - Brand Power Arena
Promotion
Andrea Demodena
Gruppo Promotica
Andrea Timpano
+ Others

Sustainable Gift Wrapping: the Furoshiki.

MOOD - Pad. 3 - Paper Plaza
Sabrina Pellati

Living spaces. The sky in a room

ELEMENTS - Pad. 2 - Elements Cafè
Icona Architetti Associati
Federica Poggio e Marco Orto
BLEND Studio
Cecilia Perotti, Sara Cerboneschi e Patrizia Manconi
+ Others

The enchantment of retail and the power of Beauty: innovative strategies and practices to give new meanings to stores

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

THERMOS | A timeless brand. A century of incomparable quality. THERMOS | A timeless brand. A century of incomparable quality. THERMOS | A timeless brand. A century of incomparable quality. THERMOS | A timeless brand. A century of incomparable quality.

TASTE - Pad. 4 - Taste Cafè
15:00

3 strategies to make your store Instagrammable and increase sales exponentially

MOOD - Pad. 3 - Mood Cafè
Più Store
Adriana Genro

From the Renaissance to your personalized bookmark: Quilling made simple

MOOD - Pad. 3 - Paper Plaza
50.00

The Essence of Inspiration

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola

Pop Up Safari | Guided Tour (in italian language)

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

A powerful partnership: How e-commerce and retail can drive brand success

TASTE - Pad. 4 - Taste Cafè
OkéanYs
Bruno Quarta
16:00

Home staging: styling and storytelling secrets to enhance and narrate small-scale accommodations

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

Unleash the power of color in your floral designs. Learn how to create captivating displays that sell

VIBES - Pad. 1 - Vibes Cafè
10.00
Gianni Cortese

Origami Workshop by 7 nodi

MOOD - Pad. 3 - Paper Plaza
50.00

BBQ Passion. A growing niche of enthusiasts

TASTE - Pad. 4 - Taste Cafè
20.00
Marco Savona

The Green Safari | Guided Tour (in English)

ELEMENTS - Pad. 2
17:00

Five o'clock tea Five o'cFive o'clock tea Five O'Clock Tea

VIBES - Pad. 1 - Vibes Cafè
40.00
09:00

BUSINESS MATCHING | Entrance is limited to buyers and exhibitors who have registered for the event

10:00

Living Spaces. the sky in a room

ELEMENTS - Pad. 2 - Elements Cafè
Arabella Rocca Design
Arabella Rocca
Studio Strato
Vincenzo Tattolo
+ Others

The creative process of a Gift Planner

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

Beyond color analysis: the theory of 4 colors for successful retail

VIBES - Pad. 1 - Vibes Cafè
Armocromialab
Monica Losito
Armocromialab
Irene Graziani

Origami Workshop by 7 nodi

MOOD - Pad. 3 - Paper Plaza
50.00

Strategies, Tactics, and Digital Tools 2025: Boosting Sales in Traditional Retail with Artificial Intelligence

TASTE - Pad. 4 - Taste Cafè
SPIN Confcommercio Milano
Relatore ing. Piercarlo Pozzati

A Stage for Sustainability

THE GREEN CIRCLE - Pad. 2

Loyalty, il ruolo dell’entertainment

BRAND POWER - Pad. 4 - Brand Power Arena
Licensing Italia-Licensing International Italy
Roberta Nebbia
Paramount
Simone Fenu
+ Others

The Grand Tour Safari | Guided Tour (Italian and English)

ELEMENTS - Pad. 2
11:00

Concept Gift Safari | Guided Tour (in Italian language)

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

Ditelo con un fiore. Utilizzare la Carta per costruire un vero e proprio storytelling per il proprio brand, negozio e spazio espositivo.

MOOD - Pad. 3 - Paper Plaza
Paperize
Lara Lodato

EMOTIVA | Measuring the effectiveness of the showcase through Artificial Intelligence EMOTIVA | Measuring the effectiveness of the showcase through Artificial Intelligence

TASTE - Pad. 4 - Taste Cafè

Home staging: styling and storytelling secrets to enhance and narrate small-scale accommodations

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

The play of the senses

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola

Silvia Mancini Cake Art for Iplex Design

MOOD - Pad. 3 - D19 - E20
Silvia Mancini
12:00

4 errors to avoid in your home decor and linen store to increase impulse buying

MOOD - Pad. 3 - Mood Cafè
PiùStore
Adriana Genro

Scent your way to success. Discover the art of incorporating fragrances into your floral arrangements

VIBES - Pad. 1 - Vibes Cafè
10.00
40.00
Gianni Cortese

KI-LIFE Sustainable Award 2025

TASTE - Pad. 4 - Taste Cafè

Pop Up Safari | Guided Tour (Italian and English)

MOOD - Pad. 3 - Mood Cafè

Basic gift wrapping rules: professional tips for communicating with clients through gift packaging.

MOOD - Pad. 3 - Paper Plaza
50.00
Carta Verde Menta
Silvia Balestreri

A stage for sustainability

13:00

KILNER. Modern Healthy Eating: fermentation

TASTE - Pad. 4 - Taste Cafè
20.00
14:00

"Shock Therapy: Reconnecting Artisans with Stores and the Role of the Interior Designer"

ELEMENTS - Pad. 2 - Elements Cafè
Luca Vivanti
GUM DESIGN
Gabriele Pardi e Laua Fiaschi
+ Others

5 + 1 key drivers for a successful store

MOOD - Pad. 3 - Mood Cafè
Marco Ceccarelli

Branding creativo

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola
Gianni Cortese

The BBQ customer returns. Spare parts and assistance

TASTE - Pad. 4 - Taste Cafè
20.00
Marco Savona

The Future of Loyalty Programs in the Grocery Sector

BRAND POWER - Pad. 4 - Brand Power Arena
Promotion
Andrea Demodena
Coop Alleanza 3.0
Roberta Girotti
+ Others
15:00

A powerful partnership: how e-commerce and retail can drive brand success

TASTE - Pad. 4 - Taste Cafè
OkéanYs
Bruno Quarta

From the Renaissance to your personalized bookmark: Quilling made simple

MOOD - Pad. 3 - Paper Plaza
50.00

Making a Difference: Sustainability Strategies for Independent Stores

MOOD - Pad. 3 - Mood Cafè
Rippotai
Elena Lazzerini Monaco

Multi-sensory marketing

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola

Beyond White: The Proximity Store Reinvents Itself Beyond White: the proximity store reinvents itself

ELEMENTS - Pad. 2 - Elements Cafè
Design Diffusion World
Francesca Casale
Francesca Vizzari
16:00

Grattoni1892 Pure Line

ELEMENTS - Pad. 2 - Elements Cafè

The Charm of Retail and the Power of Beauty: Innovative Strategies and Practices to Give New Meaning to Retail Spaces

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

MY JOURNAL – 100% RYCICLED

MOOD - Pad. 3 - Paper Plaza

Bridging the Gap: Integrating E-commerce and Specialized Retail into a Single Virtuous Ecosystem for the Entire Supply Chain

TASTE - Pad. 4 - Taste Cafè

Generational challenge: adapting to the times and revitalizing physical retail

VIBES - Pad. 1 - Vibes Cafè
Virginia Lorello
Beatrice Villata
+ Others

The Green Circle Safari | ENG

THE GREEN CIRCLE - Pad. 2
17:00

Putting Emotions First: How Emotional Marketing Turns Your Users into Customers

MOOD - Pad. 3 - Mood Cafè
Carlotta Carucci

Events. How to involve and build customer loyalty through BBQ classes

TASTE - Pad. 4 - Taste Cafè
20.00
Marco Savona

Five o'clock tea

VIBES - Pad. 1 - Vibes Cafè
40.00
09:00

BUSINESS MATCHING | Entrance is limited to buyers and exhibitors who have registered for the event

10:00

Concept Gift: the importance of design in gifts

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

From the Renaissance to your personalized bookmark: Quilling made simple

MOOD - Pad. 3 - Paper Plaza
50.00

Design in Motion: TikTok as a Digital Showcase for the Home Sector

BRAND POWER - Pad. 4 - Brand Power Arena
Lucia Guerra

Beyond color analysis: the theory of 4 colors for successful retail

VIBES - Pad. 1 - Vibes Cafè
Armocromialab
Monica Losito
Armocromialab
Irene Graziani

Sustainability is cool | Green Lifestyle at Home

ELEMENTS - Pad. 2 - Elements Cafè
Isabella Goldmann

The Grand Tour Safari | Bilingual Guided Tour (Italian and English)

A stage for sustainability

THE GREEN CIRCLE - Pad. 2
11:00

Concept Gift Safari | Guided Tour (in italian language)

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

CRO and AI: The Science of Optimizing Websites for Conversions

BRAND POWER - Pad. 4 - Brand Power Arena
Iride Digital
Angelo Annibaldis

Ditelo con un fiore. Utilizzare la carta per costruire un vero e proprio storytelling per il proprio brand, negozio e spazio espositivo

MOOD - Pad. 3 - Paper Plaza
Paperize
Lara Lodato

Reality is virtuality, virtuality is reality

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola

The value of ‘handmade in Italy’ between innovation and storytelling

ELEMENTS - Pad. 2 - Elements Cafè
Polo delle arti caselli palizzi
Valter De Bartolomeis

LODGE KUNZI | How the American cookware producer Lodge Cast Iron creates a culture of sustainability

TASTE - Pad. 4 - Taste Cafè

The Charm of Retail and the Power of Beauty: Innovative Strategies and Practices to Give New Meaning to Retail Spaces

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

Silvia Mancini Cake Art for Iplex Design

MOOD - Pad. 3 - D19 - E20
Silvia Mancini
12:00

AIRTENDER | The veganery month "LET'S PREPARE A DELICIOUS LUNCHBOX" In collaboration with CUISINART

TASTE - Pad. 4 - Taste Cafè
20.00

DEM and Proximity Marketing (What Can Be Done Legally)

BRAND POWER - Pad. 4 - Brand Power Arena
Angela Lo Giudice

Discover the personality of flowers and learn how to use them to create unique and memorable designs

VIBES - Pad. 1 - Vibes Cafè
10.00
40.00
Gianni Cortese

The history of Tassotti paper, from tradition to innovation. Communicating value through quality paper and greeting cards

MOOD - Pad. 3 - Mood Cafè
Carta Verde Menta
Silvia Balestreri
Grafiche Tassotti
Nicole Tassotti

The Age of the Trigger Point: When Messages Engage, Excite, and Invite Action

ELEMENTS - Pad. 2 - Elements Cafè
Enrico Marchetto

Origami Workshop by 7 nodi

MOOD - Pad. 3 - Paper Plaza
50.00

Pop up Safari | Bilingual Guided Tour (Italian and English)

MOOD - Pad. 3 - Mood Cafè
14:00

It's a shame to throw it away!: professional gift wrapping to increase the value of your gift ideas

MOOD - Pad. 3 - Paper Plaza
50.00
Carta Verde Menta
Silvia Balestreri

Ecommerce C.O.R.E. - How to Grow an Online Business

BRAND POWER - Pad. 4 - Brand Power Arena
Loop Srl
Francesco Agostinis

The New Iconicity of Objects Between Domestic and Extra-Domestic – The New Value of Objects

ELEMENTS - Pad. 2 - Elements Cafè
Forcellini Francesco
FLATWIG STUDIO
Avian Francesca & Agogliati Erica
+ Others

Welcome to “MLPH: Where Art Becomes Perfume”

MOOD - Pad. 3 - Mood Cafè

A journey to Venice

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola
15:00

How shops can capitalize on the BBQ trend on social media

TASTE - Pad. 4 - Taste Cafè
20.00
Marco Savona

Decorate envelopes with Paper Plane. Use paper, washi and stickers to create unique envelopes.

MOOD - Pad. 3 - Paper Plaza
50.00

Picture the fragrance

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola

Live Shopping: A New Frontier of Engagement for the Home & Living Sector

BRAND POWER - Pad. 4 - Brand Power Arena
Marianna Chillau

Store makeover: transform the shopping experience and boost sales

MOOD - Pad. 3 - Mood Cafè
PiùStore
Adriana Genro
16:00

AI - CRAFTSMANSHIP INTELLIGENCE: Technologies and Digital Platforms at the Service of Craftsmanship

ELEMENTS - Pad. 2 - Elements Cafè
Damiani Lorenzo
Progetto CMR International
Tatarella Francesca
+ Others

Digital Strategy 2025

VIBES - Pad. 1 - Vibes Cafè
Rocco Rossitto

Home staging: styling and storytelling secrets to enhance and narrate small-scale accommodations

MOOD - Pad. 3 - Mood Cafè
Gaia Monfrini

LAMART | Evento di degustazione RIEDEL

TASTE - Pad. 4 - Taste Cafè
Stefano Canello

MY JOURNAL – 100% RYCICLED

MOOD - Pad. 3 - Paper Plaza

The Green Circle Safari (in Italian and English)

THE GREEN CIRCLE - Pad. 2

Make the most of Google Business Profile to acquire local customers

BRAND POWER - Pad. 4 - Brand Power Arena
Luca Bove
17:00

From Social Media Management to a Complete Inbound Marketing Project. How to Attract More People to the Point of Sale

BRAND POWER - Pad. 4 - Brand Power Arena
Studio Samo
Flavio Mazzanti

Five o'clock tea

VIBES - Pad. 1 - Vibes Cafè
40.00
10:00

Concept Gift: personalization and etiquette

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

Flexible, sustainable, and circular: the new generation of stores, always new at zero cost

ELEMENTS - Pad. 2 - Elements Cafè

A stage for sustainability

THE GREEN CIRCLE - Pad. 2
11:00

Concept Gift safari | Guided Tour (in Italian)

MOOD - Pad. 3 - Mood Cafè
50.00
Ilaria Apolloni

Shall I make you a package?

MOOD - Pad. 3 - Paper Plaza
Sabrina Pellati

NextGen Hub

VIBES - Pad. 1 - Vibes Cafè
Casimiro Fragranze
Marco Merola
12:00

Explore the versatility of dried, artificial, and stabilized flowers

VIBES - Pad. 1 - Vibes Cafè
10.00
Gianni Cortese

Origami Workshop by 7 nodi

MOOD - Pad. 3 - Paper Plaza
50.00

Discounts: Is it the end of an era?

ELEMENTS - Pad. 2 - Elements Cafè
Cliento School
Roberto Chiera
14:00

Belforte Italian Fragrances | Presentation of the New Grand Tour Line Dedicated to Travel in Italy

VIBES - Pad. 1 - Vibes Cafè
40.00

Decorate envelopes with Paper Plane. Use paper, washi and stickers to create unique envelopes.

MOOD - Pad. 3 - Paper Plaza
50.00
17:00

Five o'clock tea

VIBES - Pad. 1 - Vibes Cafè
40.00

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